It’s Sunday night and I’m on the plane on the way back from Sydney.
The Foxtel isn’t working so its time to turn the negative to a positive and write to you..
By the way.. many of you have asked for the result, so here it is…
James team won the Premiership by 5 goals last week..super tough game..
Neck and neck all the way then the boys broke away in the last 15 minutes..
A big day and great start to a busy week.
Lessons from this week.
WHAT’S NEW WITH YOU??
Watching the Virgin ads on the tv screen reminds me of something marketing guru Dan Kennedy reminded me of in one of his books..
Make sure whatever you do is either THE FIRST, NEW… or the LAST…or 25 years.. or 50 years or…
Make news of what you are doing or have done in your business.
Most times we are so close to our businesses we cant see the exciting, the new, the interesting..
Richard Branson is a master of this.. Virgin Atlantic… 25 years of limo service Virgin Blue.. Live 2 Air.. Australia’s ONLY live to air tv..
John Farnham LAST TIME EVER tour… (How many of those has he had?? And people still keep packing em out..)
What is it you do that is first.. or last.. or only…?
BELLY FULL OF LAUGHS BUCKET FULL OF TEARS
Went to see Wicked (for the second time) in Sydney this week as part of my darling wife’s birthday celebrations.
Lucy Durack (the blonde Good Witch) grew up across the road from us in Perth… (she is fantastic by the way).
But the show reminded me of something I heard Bryce Courtney say once…
‘that any good story must be a belly full of laughs and a bucket full of tears’
People learn emotionally. People buy emotionally. No-one will admit it..but most decisions are made emotionally..
How do I feel about it? Do I feel confident? Do I feel compelled? Do I feel excited? (Do I feel greedy??)
Don’t igore the importance of emotion in your presentations, your stories, your sales meetings, your sales pitches…
DIAGNOSE THE GAP AND CLOSE IT
Talking of NEW..
This week we developed an even better tool to help prospects and clients discover the strengths and weaknesses in their sales and marketing systems and processes.
This will be a FIRST for LFBB… and we will be the ONLY ones offering this tool to sales teams across Australia.. Very exciting.
Your job in your sales and marketing system is to help your prospects discover the gap between where they are now.. and where they want to be.. then show them how simple, easy and affordable it is for you to close that gap for them..
The gap between the car they have now.. and the car they want..
The gap between their fitness and weight now.. and the fitness and weight they want..
The gap between their wealth and financial situation now.. and the wealth and financial situation they want..
Diagnose the gap.. then close it..
If you’re serious about discovering the strengths and weaknesses in your sales and marketing system and you want to close that gap, we will offer the first 7 companies with sales teams of 4 or more the new audit (which will retail at $579) for only $99…
DO NOT APPLY IF YOU ARE NOT SERIOUS ABOUT CLOSING THE GAP..
Hit reply and write ‘CLOSE THE GAP’ in the subject line and hit send..
Have a good week.