At Blue Rocket, our clients not only want us to help them convert more leads, they also want us to help them generate leads..
Here is a legend giving you a million dollar lesson in Direct Response Advertising..
As I said to one of my clients again last week (repeating the words of one of my mentors)..
‘You are not in the Air Conditioning and Heating business… You are in the Sales and Marketing of the Air Conditioning and Heating Business Business..’
We all must be Sales and Marketing Athletes FIRST…. honing our skills, strategies and behaviours in Sales and Marketing… FIRST.. then worry about the manufacturing and logistics… (otherwise, there will be no manufacturing and logistics to worry about..)
Invest 6 minutes and 59 seconds and learn from a legend..
