Sales Training Lesson #97: Why Manage the Wolf Within

I’m reading Wayne Bennett (the legendary Rugby League coach here in Australia’s) book “Man in the Mirror’ at the moment.

Bennett has set records for winning the most number of Premierships – six – and number of years coaching the one club – the Brisbane Broncos for 21 years.

As a Coach myself, I’m interested in his thoughts, strategies to dealing with people, how to optimise and get the best out of them, how to turn things around when the game is not going your way etc..

(By the way, this is a photo of me as a youngster with a wolf, well, my Grandfathers sheep dog named Jet.)