The secret to building long term, proﬁtable relationships in business is to be
constantly aiming to be of value and of service to your client.
People do not maintain business relationships just because you are a nice, friendly
person who can tell a good joke or have a nice smile.
Time is precious, so people prefer to do proﬁ table business with people they like.
That way, you can both have fun and proﬁ t at the same time.