Getting the deal, getting the YES is way more than just product or price.
It’s also about the feeling you engender, you create, you facilitate in the prospect.
Your prospect needs to feel the two C’s – Confidence and Certain – that you can deliver the benefits you say you can.
The secret to that is – you have to believe you and your company can deliver what you say you can FIRST.
You have to believe in your product, your service and yourself.