I’LL JUST RUN THIS MARKETING IDEA BY MY ACCOUNTANT
“The leading American organisations were driven by a marketing philosophy rather than an accounting philosophy.”
We can all learn from top performers, be it in business or in sport, and many managers are now taking study tours of leading American companies. (The Japanese have been doing this for years… there might be a message there somewhere…)
One of the key findings of Chris Chandler and Jennifer Haywood (1), two Australian managers reporting on their study tour of American companies, was the market-driven philosophy followed by the leading American companies.
“For the leader who starts with the customer, the result is a quest for quality throughout the organisation.
For the CEO who starts with the profit motive, the all too common outcome is cost-cutting and price hikes.”