It’s the Sunday after my 53rd birthday dinner on Friday night..
Recovered from that well yesterday then had a Father and son surf this morning up at Lancelin..
so a very good weekend all in all..
and off to AC/DC concert tomorrow night… just to top it all off..
(talking of AC/DC if you haven’t checked out my video post at the Bon Scott statue in Fremantle you
But more importantly….
…what happened last week and what are the lessons for you..?
STOCK TAKE AND TELL THE TRUTH
With one of our clients this week doing one of our regular 90 day reviews.
Only proved yet again the importance of taking stock..
The importance of working ON the business as well as IN it..
Lesson: In the absence of a FORMAL 90 DAY STOCK TAKE SYSTEM,
it’s only too easy for a whole 365 days to zip past and the key strategic actions have not been moved forward..
Here are 5 key stock take questions for you..
- What have you done?
- What still needs to be done?
- What have we achieved?
- What do we still need to achieve?
- What are the top 5 Actions?
- Now let’s get on with it..
COMPETITIVE ADVANTAGE UNDER THE PILLOW
With another client doing a Stock Take Session this week…
One of our realisations was that even though they had several competitive advantages over their competition..
They were hiding them under their pillows….
Lesson: If the customers and the marketplace aren’t aware of your competitive advantage… you DON’T have one..
You’ve got to let them know.. OVER and OVER AGAIN what your competitive advantage is.. then make them a COMPELLING OFFER that knocks their socks off..
Get competitive or don’t play the game. You’ll only get hurt.
Which leads me to the next point..
DO IT OR GET OFF IT
With another client… nice people.. well intentioned people…
Lesson: Just sitting around complaining and blaming won’t make the difference..
Sitting around talking about what CAN’T BE DONE, won’t make the difference..
Sitting around and coming up with actions to make a difference, WON’T MAKE A DIFFERENCE..
You actually IMPLEMENT…. DO IT… TAKE THE ACTIONS..
BE RUTHLESS in your accountablility to do the things you said you need to do..
If it’s advertise more… then get a PROVEN marketing, advertising person in to make it happen..
if it’s get new and better sales people… then appoint a PROVEN recruiter or PROVEN recruiting system
If it’s get rid of underperforming sales people… put them into a PROVEN performance management system… give them a chance.. some coaching.. some mentoring… and if they still don’t perform… get rid of them..
The Universe rewards ACTION… not just INTENTION..
Anyway.. enough raving.. time to go..
If you want some ideas or need help in any of these areas.. hit reply and write ‘HELP..’ in the subject line..
Have a good week..
If you haven’t already got our amazing Blue Rocket Business Owners and Sales Managers gift, you’re ripping yourself off..
Have a good week.