Over the past weeks as the recession starts to bite into people’s psychies, and the order takers of 2008 realise the old game won’t work any more, the old game of ‘activity’ and ‘lead generation’ has reared its head again as an important part of the Sales Breakthrough Game..
In recent coaching sessions the use of our Activity Calculator has led to several brilliant Lead Generation Breakthrough’s for team members.
You really do need to calculate in a simple mathematical way, ‘how many leads do I need each week to achieve my budget?’
It’s so easy to get really busy doing all the other things we like to do, rather than the things we must do..
And… as we all know, referrals are the best source of business after repeat business from existing customers.
Make sure you have a Referral Generating System…. We call one of ours the Seagull Sheet..
You know..seagulls are constantly on the lookout for more food.. and so should we as Sales Champions..
Big tip.. in a recession, look for referrals from your biggest margin/ biggest profit customers.
Birds of a feather, flock together..
So what’s the takeaway point here….?
Get your maths right… and your seagulls out hunting…
Until next time… Good selling..
PS: If you haven’t got a copy of our “The Super Secrets to More Repeat Business and Referrals” CD and Workbook, let me know and I will send you an order form. If you want one today, you can have it for a special gift price of only $97…email me at firstname.lastname@example.org and you’ll also get some FREE Bonuses valued at another $137…