I’ve got about 5 other things I should be doing right now but I just had to get this message out to you..
It’s because of 3 powerful thought starters on something about as important as Oxygen..
No matter what survey on business challenges I look at…
THE NUMBER ONE PROBLEM MOST PEOPLE HAVE IN BUSINESS IS LEAD GENERATION..
HOW DO I GET MORE LEADS???
‘If only I had more leads I would have more Sales…’
So here goes…
I was working with a client during the week on their website.
More to the point, making their brand new web site more ATTRACTIVE..
It was already…
- Bland…and Beige
The web designers had done a NICE job..
But it wasn’t ‘grab you by the throat… take action now…’
It wasn’t STAND OUT.. We’re different, We’re Better.. Don’t bother going anywhere else..
THE PURPLE COW LEAD GENERATION APPROACH
Lately I’ve been reading Seth Godin’s Purple Cow book..
In it he talks about and gives plenty of great examples of the importance and the strategies to BE A PURPLE COW in your paddock.
To tell the story of why you stand out..
Of what you DO DIFFERENTLY..
Why people should follow your product, service, philosophy…
He talks about the early adopters and the sneezers… The people who will share your story because they believe in what you’re doing..
But they can only believe in what you’re doing if you share your story and why you do what you’re doing..
He talks about the DANGERS OF BEING BEIGE..
Of Design By Committee..
Of trying to be NICE to everybody and attracting almost NOBODY..
Of Not telling Your Story… Why you do what you do and What you Stand For..
GIVE YOUR FRONT LINE SOLDIERS THE TOOLS AND TRAINING TO DO THE JOB
I do what I’m doing because I see way too many companies sending their sales soldiers into battle without giving them the best weapons or the best training..
Then they blame their soldiers for not capturing ground or beating the completion or the enemy..
I do what I do because I love seeing the joy, the power, the thrill of people learning new skills that will make them more money.. more sales.. more customers…
Usually with less effort and less grief..
I’ve seen it time and time and time again..
‘The right weapons and the right training wins way more business.. usually at a higher margin with less effort..’
The final point I wanted to share was something I just read in one of my Marketing Mentor (Dan Kennedy’s) latest newsletter about digital marketing…
(By the way, Kennedy is not some Johnny Come Lately Nut… He’s been around for over 30 years and is one of the world’s most proven, successful direct marketers..)
DIGITAL MARKETING ICEBERG — WATCH OUT
Here is a direct quote just to get you thinking..
‘If you have let your business become dependent on email to produce leads, to drive sales, or even sustain relationships with customers, friend, you are captain of a Titanic, with a giant iceberg in view… ‘
Dan is a big proponent of HARD COPY marketing collateral plus the power of other media.
He says it’s NOT one or the other.. It’s the synergy of many media combined that will attract your target client avatar..
Purple Cow, Sneezers, Soldiers with Training and Hard Copy Multiple Media Channels..
Leave it with you….
PS: I don’t just rely on this email – I also send out a hard copy newsletter each month to 200 of my VIP Qualified List. If you want to be on that list, hit reply and let me know.
PPS: I was in a coaching session with a team of Sales Professionals yesterday.. Then found out from their Sales Manager that one of the people who was talking a very big game was in fact way below their budget and way in the ‘red zone – almost out the door’…
In Summary… he was confusing MOOOOING ABOUT ME (himself and his ego) and not enough MOOOOING ABOUT YOU… (finding out about and being interested in the prospect…. Fascinated more with himself than the prospect…)
There are distinctions about HOW YOU MOO….
WOW! The Impact of the Award Winning Best Sales Training in Australia Sales Turbo Charger Tools we provide..
NEXT REVUP DAY – October 2014 – PERTH
‘We are each of us angels with only one wing, and we can only fly by embracing one another.’
Luciano De Crescenzo