The West Live West Australian Newspaper Trade Show gave us , a fantastic experience of a ‘non pushy’ Upsell System we weren’t expecting.
It was a Masterclass in Non Pushy Selling.
Here’s how it went..
We were offered a ‘FREE’ massage by these guys
from Hans Body Therapy Chinese Massage.
The massage was good but the real benefit
was the Masterclass in Upsell.
It started with FREE… then you have some very sore spots…
you really should have a longer massage…
For $20… ’He was doing such a good job and it really
was pain relieving (my aging water polo shoulders
do enjoy a massage these days..) ‘OK.. go for it…’ I said..
Then he says… ’Massage is on the outside…
Soreness is on the inside… You need special magic
tape to put on that will get soreness out…’
I was so relaxed and feeling good from the massage.
I ask ‘How much…?’
He says, ‘$2……’
I say, ‘sure $2… go for it…’
He says ‘You have 5 pressure points… so you need 5…’
I say ‘OK… go for it..’
He says ‘5 pressure points each side of shoulders… so that’s 10..
$60 later, my shoulders feel great…
And I have had a Masterclass in reciprocity, rapport, state management, non pushy staged Upsell…
I had to take some photos to pass on the story.
These guys at Hans have a staged upsell system they executed perfectly.
From FREE to High Profit Fee..
Lessons well worth learning..
How good is yours?