How to Double Sales Productivity

Real Estate General Manager talks about doubling a Sales Rep’s Productivity Sales Productivity and being able to double it. It is important to find out what you are going to learn in the Sales Management field especially in terms of being productive. Scott Fletcher, a Real Estate General Manager talks about how they work on…

SHOULD I RUN THIS MARKETING IDEA BY MY ACCOUNTANT?

I’LL JUST RUN THIS MARKETING IDEA BY MY ACCOUNTANT

 

“The leading American organisations were driven by a marketing philosophy rather than an accounting philosophy.”

We can all learn from top performers, be it in business or in sport, and many managers are now taking study tours of leading American companies.  (The Japanese have been doing this for years… there might be a message there somewhere…)

One of the key findings of Chris Chandler and Jennifer Haywood (1), two Australian managers reporting on their study tour of American companies, was the market-driven philosophy followed by the leading American companies.

They wrote

“For the leader who starts with the customer, the result is a quest for quality throughout the organisation. 

For the CEO who starts with the profit motive, the all too common outcome is cost-cutting and price hikes.”

SHOULD YOUR ACCOUNTANT BE YOUR MARKETING CONSULTANT?

Success – What Does It Take To Produce Sustained Success?

If you live in Australia and haven’t heard the name Rick Charlesworth you probably haven’t been that interested in success in sport over the last 30 years.

If you have any interest in success, sport or high performance you will know that Rick is no only a medical doctor, Sheffield Shield cricketer and Captain of Western Australia, but Olympic hockey player, gold medalist and Master Coach of the Australian Men’s and Women’s hockey team.