Sales Coaching Lesson #56: Increasing Sales by 20% by Looking Backwards

We had my wife’s sister and her partner over for dinner last night.

My daughter Caitlin and I cooked up the old reliable – spag boll… It was a hit..

As the night went on (besides me and her boyfriend playing guitar and singing to the girls) we put on some old family DVD’s.. photos and videos of our kids and our families over the past 5 or so years..

It was a look back in time..

How the kids had grown up so fast. The holidays we had gone on together. The shopping expeditions the girls had gone on in Melbourne and Sydney.

But I woke up this morning with this thought for both you and me..