Tag Archives: raving fans

Sales Training Lesson#58: Marketing Lessons from John Farnham

I’ve woken up this morning with a John Farnham song repeating in my head.. It doesn’t happen every morning… but it has this morning.. You see last night we were guests of my old mate Brad Mellen of Mellen Events here in Perth. He was staging the second of the ‘Evening on the Green’ Concerts [...]

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Sales Training Lesson #29: Why Turn a P…..ed Off Customer into a Raving Fan.. or Face the Consequences

I’m annoyed.. I don’t want to sound like a whinger, whiner or the other w….er word.. I just got off the phone from a bookshop down in Perth… run by a certain Government Television and radio company beginning with A.. and ending in C.. Yesterday we went down to the City to exchange a couple [...]

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