Sales Innovation: There is NO 'i' in Pitch

This is a post to do with Innovation of Your Pitch Process..
It’s in the Sales and Marketing realm of your business… and when you get it right, you hit the goldstream…
THE STORY SO FAR..
I just got an sms yesterday from client and friend Mark Antonio at DMD Shelving Direct..
It was news we had been waiting on for the past few days…
It was good news… NO.. make that GREAT news..
Mark and the team had just won the biggest contract of their lives… fitting out one of, if not THE, BIGGEST warehouse in Western Australia.
YIPPEEE!!!
Victory… it’s a wonderful feeling..
They had been up against some of the biggest companies in their industry…YET, they WON..
‘How did they do it?’ you ask…
THE PERFECT EXECUTION OF THE PITCH