The Numbers Tell The Story You Need To Know

#1You only measure results – Did we win or lose? Did we make money or not?

#2You only measure process – How many inside 50’s? How many shots did we take? How many appointments did you make last week? How many phone calls did you do? How many proposals did you submit last month? How many hours did you work (or bill)?

#3 – Or You can measure both. Which one of these choices do you make?