In sales training, sales coaching and sales consulting people are always asking us the ‘what is your number one secret to increasing sales?’ question.
Of course, there is no NUMBER ONE SECRET (except in writing marketing materials… because everyone is always looking for THE SILVER BULLET…) but, this secret is a beauty that I was reminded of again last week.
So often, we want to make the BIG SALE.. THE BIG ONE that will break the budget.
Maybe we need to get out of the hole we might be in at that moment or just make THE BIG ONE so we can go back and tell the Boss we’ve done it..
That we are the Sales Legend for that week or month..