It’s Sunday lunchtime — 12.38pm to be precise..
As you know, I sit down most Sundays to reflect on the week that was and ask myself the big question ‘what did I learn this week that might be of interest to other people in business?’
I’ve been to water polo training and had my two coffees, I’ve washed the cars (it was on my weekend list of things to do today) and now it’s time to reflect and share my weekly lessons with you.
YOUR WEBSITE IS CRAP!
The week started off with a meeting talking about my advertising and marketing.
A media executive asked me if he could be blunt and honest with me..
I said ‘of course..(and quoting from The One Minute Manager I said ‘FEEDBACK IS THE BREAKFAST OF CHAMPIONS.. so give me the feedback..’
So he did..
He says ‘I’ve looked at your website..and I have to say, ‘it’s crap..’
Now he may not have exactly used those words, but that is the essence of what he was telling me.
That the site was:
1. Too busy
2. Too hard to navigate
3. Probably gave people more reasons to NOT contact my business than contact my business
4. Probably damaged the brand rather than was a true reflection of the value and impact of my services..
I have since put the wheels in motion to correct this..
The question is for you ‘what are people saying about your website that you don’t even know about?
Do you have a web site or marketing blind spot?
The world of web sites and internet marketing are changing so fast.
The web site that hit the spot one or two years ago probably won’t cut the mustard this year.
For most of us now with Google as a central search engine, how we appear on the web is the first port of call.
And as they say, FIRST IMPRESSIONS COUNT… BIGTIME..
THE GREATEST SALESMAN IN THE WORLD
I came across this clip on Facebook during the week and I thought ‘wow.. what a great lesson in communication..!!”
Now, before you watch this clip of a Door to Door Salesman in the USA, I am not saying or advocating this as THE way to sell.
In fact, this is a classic BULLDOZER-ENTERTAINER-SALES MANIPULATOR at work..
Many a Door to Door and straight commission salesperson have made a fortune out of this style.
(It’s not one we recommend but elements of it can still be used)
It doesn’t contain any of the CONSULTATIVE SELLING or B2B Selling or Professional Services Selling Strategies that we would advocate in the world of professional selling, especially if you want to develop a long term relationship with the client.
But it does show powerful strategies including:
1. Use of humour
2. Use of questions
3. Use of engagement
4. use of demonstration
5. Use of energy and personality
6. Preventing and handling objections
7. Social Proof
8. Celebrity Selling – the power and use of celebrity
See what else you can learn about human psychology, persuasion, influence and communication.
YOU KNOW YOU’RE GETTING OLD WHEN..
My band ‘Flipside’ played at a function last night..
It was a Primary School Parents Christmas Function. About 150 -200 people there.
The place was jumping. A great success and night had by all..
But the funny thing was in the afternoon when we were setting up and doing the sound check.
The venue was a Bowling Club/Sportsman Club in Mt Lawley in Perth.
After we had done our first song a lady in her bowling gear moved towards our sound man.
I immediatly thought she was going to him to ask him to turn the volume down.
I saw him direct her to us in the band.
She waits till we finish the song and says
‘You guys are great… How can we hire you to come here more often?
This place needs livening up with music like that..
You’re playing our songs from the 60’s and the 70’s.. Have you got a card?’
You know you’re getting old when they want to book you at the Bowling Club..
But that’s the situation isn’t it?
The Baby Boomers (the major buying group of the past 30 or 40 years) are now moving into retirement.
There are plenty of books now written about marketing and profiting from the Affluent (kids have finally moved out of home) Baby Boomers.
The question for you and your team is ‘How are you marketing and attracting the Baby Boomers?’
Or are you aiming to target a different niche?
What is that niche?
Are you using a powerful enough, magnetic enough message to attract your niche?
I’ve also been listening to some materials on Time Management and Scripting Your Day… but that’s a topic for another time.
In the meantime, the next Sales Management Masterclass will be on March 10th in Perth.
I’ll attach the link shortly.
I look forward to your comments on any of the lessons from this week..
See you next week.