As Forbes magazine wrote of Professor Peter Drucker:
‘Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time:
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
This is an article on Theatre, Rock Music, Computing gurus, you and me.
The common link in these themes are Marketing and Innovation (and taking leaps of Faith).
Innovation means taking a new idea and putting it into action.
Innovation isn’t just coming up with the idea.
It’s having the courage to take the leap of faith and put the idea into action – to take the idea from the metaphysical and make it physical.
By the time you read this, the “Billy Thorpe and Leigh” play I co-wrote with my old Uni mate and award winning playwright Neil Cole will have had its first run in Melbourne.
Talk about to jump hoping the net will appear.
The Crazy Leap of Faith
This project is a crazy one. Neil suggested the crazy idea way back in July last year.
Then we workshopped it with Actors and Directors. Written and re- written the script several times.
Almost every day we’ve had Trans Nullabor phone calls to discuss new ideas and rewrites and marketing and audience behaviour.
It’s been a labour of love getting the play to this stage.
Then yesterday after almost a year of work and rework, Neil rings me to say he has just seen the first run through with the actors and music in full swing.
Our ideas and words on the page had been brought to life.
He sat next to Billy Thorpe’s wife of 36 years, Lynn Thorpe to watch the full performance.
They were both in tears. Tears of happiness. Tears of tragedy. Tears of love. Tears of joy.
Neil told me to bring my tissues.
This play was a leap of faith. A crazy innovation that was about to be shared with the world.
Ode to the Innovators – ‘Here’s to the Crazy Ones’
It reminded me of the quote Steve Jobs made famous ‘Here’s to the Crazy ones.’
‘Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.’ Steve Jobs
As Billy Thorpe sang:
‘Most People I know think that I’m crazy…
But if that’s my way, and you should know it, in every way, help me to Show It…’
Being Crazy enough, optimistic enough to step outside your box, outside your comfort zone to do something new, something different, something against convention.
They are the lessons of Steve Jobs and Billy Thorpe, and Richard Branson and thousands of other entrepreneurs and innovators.
That’s where the innovation is, that’s where the learning is, that’s where the progress is…
Marketing, Marketing, Marketing, Innovation, Innovation, Innovation
As a Business Owner, Entrepreneur, Sales Manager or even team member; you’ve got to be innovative.
You’ve got to do things differently to get a different result.
Take that next step to making your sales story a fantastic success story.
As with all projects, the success will be determined by Marketing, Marketing, Marketing.
Who are the target market?
What is the message?This is a little on how i feel right about now. Sometimes you just have to take a leap of faith.
What media are we using to get that message to the target market?
Innovation… trying something new… running with an idea… being willing to Fail (learn)…
Knowing you can never learn less while knowing we will learn, get better, get stronger, make connections and somehow make progress from this leap of faith.
Doing our best to manage the risk, and at the same time, taking a big risk.
We’ll see how successful we are and I will let you know.
“Just saw the run through of “Billy Thorpe and Leigh” sitting alongside Billy’s widow Lynne. We both loved the play, it is beautiful, great singing, poignant and true to the star that Billy Thorpe was.” Neil Cole
The play went on to receive some fantastic reviews in the Melbourne Press.
See what they wrote at Theatre People:
And here is another review – all very good.
Audiences loved the show and most of all, my Mother Shirley loved it.
She was the star of the show.
That was an unexpected Net that appeared from the show.
As the great Albert Einstein once said
“The more I learn, the more I realize how much I don’t know.”
And so it was for my learnings and experience about creativity, teams, theatre, marketing and innovation with this play project.
When you step outside your comfort zone, you are sure of at least one thing, you will learn something (plenty).
Find out more at the Facebook page – https://www.facebook.com/ BillyThorpeandLeigh/