Up and fresh today..
Which reminds me of one of my clients asked me the other day.. he said ‘do you always wake up positive, ready to eat muesli and go for a swim..?’
My answer was ‘no, some days I just want to have a snooze and stay in bed..’
But I was slightly bemused by his question until I realised, ‘if that is what I am writing about each week, the science of the R Factor will be kicking in.. ie: R = F x Q… The strength any perception and relationship is determined by the Frequency of Contact multiplied by the Quality of the contact.
It’s all about Conditioning..
Example: If every time I see Steve Martin in a movie I have a humorous experience, the next time I see him, I consciously and subconsciously expect another humourous experience.
Another example: If most days of the week, I feed our dog Ebony and take her for a walk, every time I walk downstairs at the end of the day, she is expecting me to feed her and take her for a walk. I have conditioned her (or she has conditioned me by wagging her tail and following me round the house the way she does).
We are all being conditioned and conditioning others all the time.
You are conditioning your staff…. your dog… your customers… yourself…
by what you radiate out in your thoughts, words and behaviours.
R = F x Q
How do you want to condition your customers?
How do you want to condition your prospects?
How do you want to condition your team?
If you’re not doing it conciously, you certainly will be subconciously.
A Couple More Lessons from the Week
Was meeting with a prospective client later in the week and he was showing me some of his great before and after photos..
Photos of what his clients premises look like before he does his thing, then the amazing transformation when he’s finished..
A brilliant example of how a picture really is worth a thousand (or ten thousand) words..
The only problem was, he wasn’t getting in front of enough qualified, hungry prospects to show the pictures to.
Like many people, his lead generation system was weak…
He was getting leads through a straw instead of a giant pipeline..
Plus, his sales guys were not regularly hitting target, yet he wants to double business next year.
I made a note on my POMVIC Needs Discovery tool..
I drew two circles. One within the other.
In the inner circle I wrote ‘there is what you are doing NOW’ and on the outer circle ‘there is what you are not Doing Now..’
To get different results you need to move beyond the inner circle to the outer circle..
Chances are, when you make that move you need some guidance and support.
Otherwise you retreat back into the inner circle..
That’s where we at Blue Rocket come in..
Or… you get support, guidance inspiration from one of our colleagues to get out of that inner circle..
Here is one opportunity to do that..
Go check out this event for people looking to get different business results
It’s a great event being run by Australia’s leading copywriter Pete
Godfrey and Master Media Strategist David McMahon is Cash Characters
– an event being run in Brisbane designed specifically to show you
how to dominate your marketing and position you powerfully in your
market using the power of stories.
Definitely worth checking out…
Pete’s understanding of the power of words, the use of stories both in face to face sales and in your marketing copy..
His knowledge of how to put compelling offers together and his ‘Keep It Simple Stupid’ approach has made him and his clients millions of dollars..
If you want to take your advertising, your marketing and how you condition your prospects and customers to buy more from you and pay you more for it at least visit
Pete sent me a free DVD the other day, so touch base and see if you can get a copy..
You can also do a search on YouTube and get some Free lessons from him just to whet your appetite.
If you’re a coach, consultant, trainer… or you’re thinking of becoming one..
Lock in Feb 20-21 in Sydney for our 2 day
Coaching and Consulting Mastermind weekend..
Register at www.consultingmastermind.com/indexa.html
Or go straight to the Consulting Mastermind page www.consultingmastermind.com and follow the links.
There are only a FEW PLACES LEFT… so LOCK in your Reservation Today..
FREE GIFT FOR SALES MANAGERS AND BUSINESS OWNERS
If you haven’t taken advantage of our Blue Rocket Gift please check it out..
There are free samples of brilliant interviews with business leaders, top coaches and inspiring sales legends..
Some people had trouble a couple of months ago accessing them.. so here is a reminder..
I was looking at the page yesterday and was reminded what a great package of
inspiration and information is in that offer..
Clients are raving each month about what arrives in their mail and how it stimulates
and coaches their sales teams for less than the cost of a cup of coffee and biscuit each week.
Give yourself a great NEW YEAR’s present..
Have a good week.
Leigh Farnell and John Blake