Jump And The Net Will Appear – Lessons from Steve Jobs and Billy Thorpe on Marketing and Innovation

This is an article on Theatre, Rock Music, Computing gurus, you and me.

The common link in these themes are Marketing and Innovation (and taking leaps of Faith).

Innovation means taking a new idea and putting it into action.

Innovation isn’t just coming up with the idea.

It’s having the courage to take the leap of faith and put the idea into action – to take the idea from the metaphysical and make it physical.

The Numbers Tell The Story You Need To Know

#1You only measure results – Did we win or lose? Did we make money or not?

#2You only measure process – How many inside 50’s? How many shots did we take? How many appointments did you make last week? How many phone calls did you do? How many proposals did you submit last month? How many hours did you work (or bill)?

#3 – Or You can measure both. Which one of these choices do you make?

Feedback And Blind Spots

I just completed a series of 13 question feedback sessions with several groups over the past few weeks as part of their ongoing Sales Team Development Training.

Each and every group talked about how valuable it was to get feedback from their co-workers and managers about:

• What they did well
• What they could do better
• How they made decisions
• How they managed time
• How they managed stress and multiple projects
• How they could relate and perform better with their teams

Why Emotional Management is Important In Winning The Business

Getting the deal, getting the YES is way more than just product or price.

It’s also about the feeling you engender, you create, you facilitate in the prospect.

Your prospect needs to feel the two C’s – Confidence and Certain – that you can deliver the benefits you say you can.

The secret to that is – you have to believe you and your company can deliver what you say you can FIRST.

You have to believe in your product, your service and yourself.