Innovation Secret #45: Collingwood, Malthouse and Hungry Crowds

What a funny weekend..

Well it was for me anyway..

THE FOOTY SHOW 

It all started on Tuesday or Wednesday this week with an article in the West Australian where Collingwood Coach Mick Malthouse was quoted waxing emotionally about his old Club Richmond.

How much he feels at home when he goes there.

What??

He’s coaching Collingwood.

It also happens he’s going to hand over the Coaching duties to Nathan Buckley in October this year.

He then goes on the Footy Show on Thursday night and is interviewed about how “happy” (read unhappy) he is to hand over the coaching reigns.

He says things like (and I’m paraphrasing..but essentially these were the words he used..)

Innovation Lesson #23: Speilberg, Pitt and You

I’ve just had a weekend of movie watching and thinking..

Last night we went to see Bratt Pitt’s ‘Tree of Life”

It had won the Golden Palm or some such award in Canne at the Film Festival.

Brad Pitt was in it. Sean Penn was in it.

Assumption = it had to be good…

In my opinion…. WRONG..

Visually stunning… clever…

The rest of it…. artistically ostentatious…

Years ago, one of the founders of the National Speakers Association of Australia, Winston Marsh said we should create a Society for the Prevention of Cruelty to Innocent Audiences…

This movie would have been banned by that Society.

What PT Barnum and Qantas can Teach You about Sales and Marketing

STARTED YESTERDAY… NOW TO YOU..

 

I’m sitting in the Qantas Club waiting for my delayed flight from Melbourne to fly back to Perth.

‘Safety Over Schedule’ has been Qantas’ mantra this week.

The Chilean Ash Cloud now a wing on a Jumbo looking suss..

I’ll take the Safety thanks… No problems.. I’ll get home just that little later..but at least I’ll get home..

But that’s not what I wanted to write about this week..

 

THE PITCH.. THE PITCH.. THE PITCH

 

On Tuesday and on Wednesday working with the clients in Melbourne and Sydney, yet again, the power of raking over and analyzing the Pitch and Proposal process, we uncovered literally $1,000,000’s in better ways of doing things..

 

In Sydney the client was pitching for $1.5 million in business. They were very concerned the revenue was going to be cut based on what their client had told them.

Why What You Don't Know Can Hurt You

In two different meetings this week and thought of this..

Remember the old saying ‘what you don’t know can’t hurt you?’

It seemed to make sense at the time..

But how wrong a belief this is??

In the first meeting with a Sales Manager telling me about another Manager he was having a ‘crucial conversation’ with..

He gave straight, honest feedback to his team mate..

‘This is how people around here see you…’

Am I Simple?

Wow..

I’m in one of those moods this morning..

Reflecting on the weekend when I ran a workshop with a group of wonderful women who run a brilliant programme for Parents, babies and pre-schoolers to develop their brains and bodies to optimise potential and performance for the rest of the child’s lives..

Contact me if you want their contact details.

The real joy came though in me passing on some of our Key Influencing strategies to help them market, persuade and convert better..

BEING A SPECIALIST IS ONLY HALF THE GAME

Let's Talk Money and Keeping Promises

I’ve been for a surf on a beautiful Sunday morning in Perth and now I’m sitting here on my new Apple Air notebook laptop…

(That new board hasn’t arrived yet but thanks to the people who bought the products from last week’s Surfboard Sales Coaching Offer…all is well in the Farnell household.)

It’s been an interesting week so here are a couple of the lessons this week that I thought would be of benefit to you..

KEEPING A PROMISE

The Lemons into Lemonade Marketing Lesson Offer for YOU

THIS POST IS BOTH INSTRUCTIONAL AND SAVES MY BACON..
read it all through to get the marketing lesson.. and the full Benefits you can use in your business tomorrow..

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I’m sitting here in a minor panic..

There is a lesson here for us all..

Lesson One: Don’t go on ebay on a Friday night at the end of a hard week..

You’re just not thinking (or I wasn’t quite thinking..)

I was just browsing around..

Innocently looking at surfboards.. Was looking at epoxy ones..

(My surfboard making mate Shane Stedman will go mad at me for this.. he hates epoxy surfboard sale.jpgboards..)

And I saw a lovely blue epoxy 9 footer…(see attached photo)  ..

I was seduced by images of me surfing beautiful blue waves on a beautiful blue malibu….. ..I’d clicked the ‘buy now’ button..

So I had to pay for it on PayPal..

So now I’ve got a 9 foot epoxy board rolling up in the post in a week or so (and I don’t dare tell my wife about this..It will only reinforce her opinion that I am a spendaholic…)

HELP!!!!

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Lesson Two: Turn Lemons into Lemonade.

As a result I’m having a SURFBOARD INDUCED SALES COACHING GIVEAWAY SALE

Sales Innovation: There is NO 'i' in Pitch

This is a post to do with Innovation of Your Pitch Process..
It’s in the Sales and Marketing realm of your business… and when you get it right, you hit the goldstream…
THE STORY SO FAR..
I just got an sms yesterday from client and friend Mark Antonio at DMD Shelving Direct..
It was news we had been waiting on for the past few days…
It was good news… NO.. make that GREAT news..
Mark and the team had just won the biggest contract of their lives… fitting out one of, if not THE, BIGGEST warehouse in Western Australia.
YIPPEEE!!!
Victory… it’s a wonderful feeling..
They had been up against some of the biggest companies in their industry…YET, they WON..
‘How did they do it?’ you ask…
THE PERFECT EXECUTION OF THE PITCH

What do Kelly Slater and the Global Financial Crisis Have in Common?

What do 10 times World Champion Kelly Slater and the GFC have in common?

Well, let me back up a little before I explain..

Earlier in the week, I read an article in the West Australian Newspaper with the headline “Age Means Nothing to Slater”

In it was a great piece on Innovation, mindset and staying at the top of your game.

I quote:

“Asked on Monday if he felt like he was hitting his surfing peak, Slater replied: “If I’m not, then everyone else is going backwards, it’s pretty simple.

“I’m obviously surfing better than I ever have, I’m stronger, I know my equipment better, better choices, more experience.

“You have to have your mind there and you have to be going out and putting the surfing in – obviously that’s coming together pretty well, also.”

Slater is contemptuous of the idea that age should limit performance.

“People have a certain expectation you’re going to deteriorate, you’re vulnerable and your body is going to start falling apart and you’re going to gain weight and you’re going to get old and have kids,” he said.

Best Business Lesson #22: The Power of the Diagnostic

WHAT A WEEK…!!

Monday marked the final sign off for the wind up of the Blue Rocket partnership..

As you can imagine, winding up of any partnership is traumatic, even if it was as amicable as the wind up between myself and John.

But the river of life keeps moving, and so it is with John needing to do his thing and me doing mine..

BUT THAT WAS ONLY THE START

Wednesday marked another workshop in the series with the West Australian Newspaper Sales Team.

We experimented with a new format based on my recent readings of the terrific book ‘Influencer – The Power to Change Anything’ by Patterson, Grenny et al.

We have always used the Science of Deliberate Practice in our Sales Breakthrough sessions but taking on several new concepts from the book, we have taken the training to brand new levels.

People were raving accolades at the end of the day..