How to Crack Open the Hidden Fortune Cookies in Your Business

It’s a beautiful Sunday morning in Perth..

James at soccer, Grace on the phone to friends, Catherine preparing for School term starting next week.

Me reflecting on the last week and thinking about next week.

Talking about next week.

To give you a little heads up, on page 12 of tomorrow’s (Monday’s) West Australian will be running an ad offering a FREE report and Strategic Planning Competition.

So what’s this got to do with you?

1. If you want to get yourself a copy click on the links.

2. In today’s marketplace, unless you’re in Mining or one of its related industries, chances are, you’re finding business a bit tough..

If that’s the case, you seriously need to remember the late Professor Peter Drucker’s statement

“Business has only two functions – marketing and innovation.”

A RUDE, BRUTAL CONFRONTATION FOR YOU

Innovation Secret #45: Collingwood, Malthouse and Hungry Crowds

What a funny weekend..

Well it was for me anyway..

THE FOOTY SHOW 

It all started on Tuesday or Wednesday this week with an article in the West Australian where Collingwood Coach Mick Malthouse was quoted waxing emotionally about his old Club Richmond.

How much he feels at home when he goes there.

What??

He’s coaching Collingwood.

It also happens he’s going to hand over the Coaching duties to Nathan Buckley in October this year.

He then goes on the Footy Show on Thursday night and is interviewed about how “happy” (read unhappy) he is to hand over the coaching reigns.

He says things like (and I’m paraphrasing..but essentially these were the words he used..)

What Keith Richards Reveals About Money, Success, Business

LESSONS FROM KEITH RICHARDS AND THE ROLLING STONES

I’m reading Keith Richards autobiography at the moment..

It’s simply called ‘Life’..

(Ok… so he worked with a journo James Fox to get it all down.. but it’s still a great read..)

The detail of the memory may surprise you, but it really is written with great description of the post war years, his childhood and I am now up to the early years of the Rolling Stones..

SO WHAT’S THE LESSON?

In the winter of 1962 Keith tells us he, Mick Jagger and Brian Jones were freezing and starving in a grotty flat in London. Getting paid zero pounds for the privledge of doing gigs but spending day after day immersing themselves in the records of Chuck Berry, Muddy Waters, Jimmy Reed and several other American Rhythm and Blues legends.
They would sit for hours asking ‘how the hell did they do that?’
‘How did they get that sound?’
‘How did they play that chord progression?’
‘How can they do that much with 2 chords?’ etc.. etc..

THEY WERE MODELLING THE GREATS

I’m only up to page 143 of 630 pages but already Keith has provided many insights into the making of one of, if not THE, greatest rock and roll bands of all time..

There it is on page 142…

Why What You Don't Know Can Hurt You

In two different meetings this week and thought of this..

Remember the old saying ‘what you don’t know can’t hurt you?’

It seemed to make sense at the time..

But how wrong a belief this is??

In the first meeting with a Sales Manager telling me about another Manager he was having a ‘crucial conversation’ with..

He gave straight, honest feedback to his team mate..

‘This is how people around here see you…’

The Lemons into Lemonade Marketing Lesson Offer for YOU

THIS POST IS BOTH INSTRUCTIONAL AND SAVES MY BACON..
read it all through to get the marketing lesson.. and the full Benefits you can use in your business tomorrow..

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I’m sitting here in a minor panic..

There is a lesson here for us all..

Lesson One: Don’t go on ebay on a Friday night at the end of a hard week..

You’re just not thinking (or I wasn’t quite thinking..)

I was just browsing around..

Innocently looking at surfboards.. Was looking at epoxy ones..

(My surfboard making mate Shane Stedman will go mad at me for this.. he hates epoxy surfboard sale.jpgboards..)

And I saw a lovely blue epoxy 9 footer…(see attached photo)  ..

I was seduced by images of me surfing beautiful blue waves on a beautiful blue malibu….. ..I’d clicked the ‘buy now’ button..

So I had to pay for it on PayPal..

So now I’ve got a 9 foot epoxy board rolling up in the post in a week or so (and I don’t dare tell my wife about this..It will only reinforce her opinion that I am a spendaholic…)

HELP!!!!

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Lesson Two: Turn Lemons into Lemonade.

As a result I’m having a SURFBOARD INDUCED SALES COACHING GIVEAWAY SALE

Sales Innovation: There is NO 'i' in Pitch

This is a post to do with Innovation of Your Pitch Process..
It’s in the Sales and Marketing realm of your business… and when you get it right, you hit the goldstream…
THE STORY SO FAR..
I just got an sms yesterday from client and friend Mark Antonio at DMD Shelving Direct..
It was news we had been waiting on for the past few days…
It was good news… NO.. make that GREAT news..
Mark and the team had just won the biggest contract of their lives… fitting out one of, if not THE, BIGGEST warehouse in Western Australia.
YIPPEEE!!!
Victory… it’s a wonderful feeling..
They had been up against some of the biggest companies in their industry…YET, they WON..
‘How did they do it?’ you ask…
THE PERFECT EXECUTION OF THE PITCH

Best Business Lesson #22: The Power of the Diagnostic

WHAT A WEEK…!!

Monday marked the final sign off for the wind up of the Blue Rocket partnership..

As you can imagine, winding up of any partnership is traumatic, even if it was as amicable as the wind up between myself and John.

But the river of life keeps moving, and so it is with John needing to do his thing and me doing mine..

BUT THAT WAS ONLY THE START

Wednesday marked another workshop in the series with the West Australian Newspaper Sales Team.

We experimented with a new format based on my recent readings of the terrific book ‘Influencer – The Power to Change Anything’ by Patterson, Grenny et al.

We have always used the Science of Deliberate Practice in our Sales Breakthrough sessions but taking on several new concepts from the book, we have taken the training to brand new levels.

People were raving accolades at the end of the day..

Sales Training Lesson #88: Tips of Sales Prosperity in the Year of the Rabbit

Australia Day is Over…

The fireworks have come and gone again for another year..

For thousands of businesses around Australia that signals the real start to the New Year.

In fact, it is Chinese New Year – the year of the Rabbit they tell me..

A quick study of what that means is that in the year of the Rabbit (which is following the year of the Tiger)

‘Good taste and refinement will shine on everything and people will acknowledge that persuasion is better than force.’

We could almost call it The Year of Persuasion.

It’s time to get your team together, to communicate, share ideas and strategies and get very clear about what you’re going to achieve in 2011.

GETTING CLEAR ON WHAT YOU STAND FOR

Sales Training Lesson #567: Why People Buy and Why People Don't Buy

A presentation by a friend of ours, Steve McGurk… using a new technology that moves beyond ‘Death by Powerpoint’ called Prezi.

Wow.. it allows you to scan in and out and move around a presentation rather than have to move slide by slide and linearly…

Steve has put several powerful Youtube presentations and a powerful TED talk on ‘Challenging the Status Quo and Innovation..’

Here are some of the great points I got from the presentation.

Business Coaching Lesson #23: How to Empower Yourself in 2011 with 'The Kings Speech'

Happy 2011 to you and your team..

This year is going to be another interesting year of whatever you and I make it to be..

The winds of whatever the economy is doing will continue to blow. But we have to set our sails to deal with it.

While we continue to enjoy the New Years weekend, we went with our swimming mates to see ‘The Kings Speech’ last night.

What a movie!!!

I would say it is one of if not THE BEST movie I have seen in many, many years.

I would call it THE ULTIMATE COACHING MOVIE..