SHOULD I RUN THIS MARKETING IDEA BY MY ACCOUNTANT?

I’LL JUST RUN THIS MARKETING IDEA BY MY ACCOUNTANT

 

“The leading American organisations were driven by a marketing philosophy rather than an accounting philosophy.”

We can all learn from top performers, be it in business or in sport, and many managers are now taking study tours of leading American companies.  (The Japanese have been doing this for years… there might be a message there somewhere…)

One of the key findings of Chris Chandler and Jennifer Haywood (1), two Australian managers reporting on their study tour of American companies, was the market-driven philosophy followed by the leading American companies.

They wrote

“For the leader who starts with the customer, the result is a quest for quality throughout the organisation. 

For the CEO who starts with the profit motive, the all too common outcome is cost-cutting and price hikes.”

SHOULD YOUR ACCOUNTANT BE YOUR MARKETING CONSULTANT?

DO MANAGERS ACT AS OBSTACLES OR OBSTACLE REMOVERS?

Managers, do they act as Obstacles or Obstacle removers? “Manager’s job in terms of management, is to remove the obstacles that stop their people giving good service,” said Jim Nordstrom, Chairman of retailing giant, Nordstrom. Managers, in some companies you’d think were there to get in the way…they just seem to do everything possible to…